SKU Sync: Always in Sync with Your Catalog
Vidora SKU sync auto-pulls price, stock, and URL for in-video products from your e-commerce catalog. Shopify, ideasoft, T-soft, WooCommerce, Magento, custom API — connect once, cards keep themselves up to date.
What is SKU sync?
Each shoppable video product card can be bound to a SKU (Stock Keeping Unit). With SKU sync enabled, Vidora pulls product name, price, strikethrough price (if a campaign is active), stock status, image, and detail-page URL from your e-commerce catalog **in real time**. Out-of-stock products are auto-tagged 'Out of stock' or hidden; price changes don't require manual updates; campaigns automatically reflect strikethrough prices. This is critical at scale (hundreds of videos × thousands of products) — manual product card maintenance becomes impossible, while SKU sync solves it with one connection + automatic synchronization.
How do you set up SKU sync?
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From the Vidora panel, go to 'Catalog Connection': pick Shopify, ideasoft, T-soft, WooCommerce, Magento, Akinsoft, or Custom REST API.
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Authenticate via API key or OAuth (e.g. Shopify Partner App, ideasoft REST token).
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Vidora pulls your catalog hourly (full sync) + receives instant changes via webhooks (incremental sync).
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When adding a product to a shoppable carousel, you pick from the SKU list instead of typing fields manually.
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Price, stock, and URL changes propagate automatically to all shoppable cards; admin override is supported per-card.
Who needs SKU sync?
Brands managing 100+ SKUs, frequent seasonal price changes, or active campaigns can't operate without SKU sync — it's the prerequisite for scale.
A beauty brand was running a 50-SKU × 30-video shoppable carousel. On Black Friday, all 50 product prices changed; without SKU sync, that's 30 videos × ~3 products = 90 cards to edit manually (~3 hours of work + human-error risk). With SKU sync, campaign prices in the catalog automatically appeared as strikethrough on every shoppable card — operation time dropped from 3 hours to zero.
Frequently asked questions about SKU sync
Which e-commerce platforms are supported?
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Shopify (App Store), ideasoft, T-soft, WooCommerce (REST API), Magento, ticimax, ikas (coming soon), Custom REST API. For custom, product list + product detail endpoints are sufficient; Vidora docs and reference implementations are provided.
What's the sync frequency?
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Full sync is hourly (full product list refresh). Incremental sync runs in real time via webhooks (product added/removed/updated triggers a Vidora callback). The combination balances data consistency and performance.
Is stock data real-time?
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Yes (with incremental sync). Typical delay from webhook to card update: 1-3 seconds. Premium adds 'real-time stock check' that hits your API on every page render (for high-precision scenarios with performance impact).
What happens when one SKU is used in multiple videos?
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A single SKU binding is reused; price and stock changes propagate to all relevant cards simultaneously. Vidora analytics reports per-product clicks/add-to-carts/sales separated by video.
Does shoppable video work without SKU sync?
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Yes. Manual product cards (title, price, image, link) work out of the box. Suitable for small catalogs (10-20 SKUs) and infrequent price changes. As you grow, switch to SKU sync in one click.
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