Live Commerce: Sell While You Stream — All in One PlayerComing Soon
Your brand goes live; viewers watch and tap products on screen to buy instantly. When the broadcast ends, it auto-converts to a shoppable VOD replay. Vidora's live infrastructure runs on RTMP/SRT ingest, HLS edge delivery (~6-10s latency), and WebSocket chat.
What is live commerce?
Live commerce is an interactive format where a brand goes live and viewers buy products in real time while watching. Pioneered in China since 2018 (now over 20% of the e-commerce market there), it's spreading rapidly across Europe and Turkey. With Vidora's live commerce module, you start the stream from OBS, Streamlabs, or a mobile broadcaster app; viewers watch in the same Vidora player and click products from a live shoppable carousel. Chat + emoji reactions (heart, fire, wow) drive engagement; when the stream ends, the video automatically becomes a VOD with the same shoppable analytics — replay = ongoing sales.
How does Vidora live commerce work?
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Create a live event in the Vidora panel: name, start time, allowed domains.
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Get the stream key + ingest URL for OBS / Streamlabs / mobile broadcaster (RTMP or SRT).
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During the stream, toggle 'spotlight this product' to highlight items in the live shoppable carousel; viewers tap from the same carousel.
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Manage chat + emoji reactions through the moderation panel; profanity filter is built in.
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When the stream ends, the video auto-converts to VOD; existing shoppable analytics carry over and replay continues to drive sales.
Which industries benefit most from live commerce?
Live commerce explodes especially where product interaction is high, demos matter, or FOMO (fear of missing out) drives buying. Vidora's stack supports all of these.
A beauty brand ran a 45-minute live 'new season makeup routine' show on a Thursday at 9 PM. The makeup artist demoed each product live; viewers tapped lipstick, foundation, palette cards from the carousel and added to cart. The session reached 1,247 concurrent viewers, with 312 add-to-carts and 89 purchases during the stream. Post-stream, the recording was kept as VOD and over 7 days produced another 540 views and 67 purchases. Total setup investment: 30 minutes for the broadcast, 1 hour for the product list.
Frequently asked questions about live commerce
When will Vidora's live commerce be live?
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The live commerce module is in development as part of the MVP3 phase. Demo access is available via our sales team; beta users get launch priority. Estimated launch: Q3 2026.
Which broadcasting tools can stream into Vidora?
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Vidora supports RTMP and SRT (recommended for lower latency). OBS Studio, Streamlabs, vMix, mobile-side Larix Broadcaster or any iOS app with RTMP support — all work. Stream key + ingest URL come from the Vidora panel in one click.
What's the streaming latency?
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Targeted at 6-10 seconds with HLS edge delivery. With SRT + LL-HLS, this drops to 2-4 seconds (premium tier). Low latency is critical for live chat reactions and flash-sale scenarios.
Does the recording persist after the stream ends?
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Yes, automatically. The moment the stream ends, the recording becomes a VOD in your library with the same shoppable cards, analytics, and embed code. Replay = continued sales — viewers who arrive after the live show still convert through the carousel.
Is there a profanity filter for live chat?
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Yes. Vidora's moderation engine includes Turkish + English profanity filters, spam pattern detection, and manual moderator override. Custom banned-word lists, user flag, and mute are all available by default.
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